Capture your Style: an ultimate how-to Instagram guide
Photography by Anastasia Egonyan - Text by Anya Bakinovskaya - Edited by Alex Burchell
Aimee Song is an interior design and fashion blogger based in California. For many fashion fans, she is an inspiring example of a self-made woman. With more than three million Instagram followers on @songofstyle and four million monthly views to the Song of Style website, she has been featured on Forbes 30 Under 30 and collaborated with top luxury brands. Today Aimee Song runs a business in fashion, jewellery, and interior design. Her first book Capture your style fast became a New York Times bestseller.
Diane von Furstenberg, in the foreword of the book, called her a symbol of today’s successful, stylish woman. But Aimee Song has not always been so successful. She always dreamed of becoming an interior designer, but after her family ran into financial problems, Aimee had to get a job in a small kitchen-and-bath design firm. Finally, she saved enough money to attend a design school in San Francisco.
While studying, Aimee started her own interior design blog. It didn't have a large response until she tried something new: her first outfit post. Thereby her fashion and lifestyle website, Song of Style, was officially born. When in 2010 Instagram launched, her picture-taking habit vaulted to an entirely new level. Over 700 million users in 2017, and more than 40 billion uploaded photos made Instagram a serious business platform and a major marketing tool for brands. And for Aimee Song it became a real career.
Luckily to all Insta-fans, Aimee Song shares her personal know-how with great insight and generosity. Aimee’s book is a fountain of information to improve your style. Practical tips will empower either you want to share special moments or to start an e-commerce business.
The book covers all aspects of how to run a successful Instagram account. In five chapters Aimee uncovers everything you may need: technical equipment, editing, filters and special applications, storytelling or how to find your personal style. Page by page she breaks down the essentials of how to increase audience or pricing. Full of practical examples, your turn training and lots of pictures this book will transform an Instagram hobby into a successful business.
According to Aimee, Instagram is a wonderful place for human connection and a fascinating way to communicate. Her most important advice is that behind thousands of photos do not forget who you are and always stay true to that.
Available on Amazon and most bookstores.
